Mumbai, India
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From PCB to pixel — one team, no handoffs. Concept to production.

We build the whole product. Hardware, firmware, software.

REV 0 The idea

You have the idea. We build the whole product.

It started as a sketch. On a napkin, in your notes app, on the back of a boarding pass. You can see exactly what it does.

You just don't know how to make it real. Enclosures, circuit boards, firmware, apps. That part is ours.

Now: one sketch, zero parts

REV 0 The wall

Four vendors. Nobody owns the product.

So you ask around. A designer quotes the enclosure. A PCB house quotes the board. A freelancer quotes the firmware. An agency quotes the app.

Four quotes. Four timelines. Nobody owns the gaps between them.

The enclosure doesn't fit the board. The app can't read the firmware. You end up managing a build you were never trained for.

4 vendors, 4 timelines, 0 owners

01/04 One table

Industrial Design

Now bring it to one table. We start with the part you'll hold.

We shape the enclosure around what goes inside it. Form first, then colour, material and finish. Every wall gets draft, so the part is ready for tooling.

  • CMFColour, material, finish, specced to real resin grades
  • Form languageOne set of rules your whole product line can follow
  • DFM-ready geometryDraft, wall thickness, parting lines, decided early

Ships: STEP files, CMF sheet, 1.5° minimum draft

02/04 The insides

Hardware Development

Your sketch has a button and a screen. Now it needs a brain.

We design the board for the enclosure we just drew, not a generic one. We pick parts you can still buy next year.

  • PCB designSchematic, layout, stackup, test points
  • Component selectionTwo sources per critical part, so one shortage can't stop you
  • Breadboard to productionDev kit, first spin, production spin

Ships: 4-layer board, BOM, Gerbers

03/04 It wakes up

Software Development

Then the moment you've waited for. You press the button, and it answers.

We write the firmware on the chip, the dashboard that reads it, and the app your team runs. Same team, same data path, nothing lost in translation.

  • Embedded firmwareDrivers, RTOS tasks, OTA updates, power budgets
  • SaaS dashboardsDevice fleets, live data, alerts
  • Desktop appsProvisioning, calibration and factory tools

Ships: OTA-ready firmware and a working dashboard

04/04 You hold it

Prototyping

The first print comes off the bed. It's still warm. It's yours.

We print and test until it works in your hand, not just on a screen. Then we build a batch that real people can use.

  • 3D printingFDM and resin, 0.2 mm layers, overnight turns
  • Functional prototypesReal boards, real firmware, real enclosures
  • Small-batch manufacturingUnits for field trials and first customers

Ships: 50 units, in real hands

ASSY Sketch to product

Your technical build partner.

One team built all of it.

You brought the idea. We brought everything after it. Tell us what you're building.

Start a project

From a sketch to 50 units in real hands.

About Us

To Be Named Labs is a full-stack product studio based in Mumbai, India, building consumer electronics and digital products end to end. Industrial design, embedded firmware, hardware prototyping, software not as separate disciplines, but as one continuous act of making.

We are not a vendor. We are not an agency. We are a build partner opinionated, fast, and accountable from concept to production.

Read Our Story

Proudly

Selected Works

Indoor hydroponics automation system To Be Named Labs

Indoor Hydroponics Farming

End-to-End Product Development

ATSN assembly traceability scanner node render To Be Named Labs

Assembly Traceability Scanner Node

Hardware Development

Draper digital signage platform To Be Named Labs

Draper Signage

Software Development

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Our Services

We design things that can actually be made.

Industrial Design

CMF decisions, form language, DFM-ready geometry

PCB design, component selection, prototyping, and DFM

Hardware Development

We take it from breadboard to production-ready.

Embedded firmware, full-stack software, SaaS dashboards.

Software Development

We build the system the product runs on.

Functional prototypes, not slide decks.

Prototyping

We build to learn — and break things until they work.

See Our Services

Our Process

A Process rooted in making

small steps → big results

We do not wait for perfect information. We build, break, document, and iterate. A failed prototype teaches more than a successful slide deck — and every mistake becomes infrastructure.

let's build something.

tell us what you're building. we'll figure out the rest together.

start a project